Olympus vs HubSpot
HubSpot gives teams a CRM with marketing, sales and service hubs to set up and staff. Olympus gives them an agent team that does the marketing work inside one workspace.
Last updated September 2026
The short answer
Choose HubSpot if you want a widely adopted CRM with deep reporting and people in place to run it. Choose Olympus if you want agents to plan, create, launch and report on campaigns, with your team approving the work.
Draft — competitor facts to be verified before publishing.
Side by side
| Olympus | HubSpot | |
|---|---|---|
| What it is | AI marketing system with an agent team that does the work | CRM platform with marketing, sales, service and content hubs |
| Who does the work | Agents draft copy, creative, funnels and ads. Your team approves. | Your team builds and runs campaigns, with AI assistance |
| CRM and inbox | Built in with Connect | Built in. The core of the product. |
| Funnels and sites | Funnel builder, with agents drafting the pages | Landing pages and website tools in the relevant hubs |
| Copy and creative | Copy agent, brand and image studio, video studio | AI writing assist. Design and video happen in other tools. |
| Media buying | AI media buyer launches and manages Meta and Google ads | Ad tracking and audience sync. Campaigns are built by your team. |
| Research and strategy | Deep research agent, brand strategy and financial intelligence | Not included |
| White label | To confirm | Not included |
| Pricing | From $750/mo. Annual billing saves 20%. | Free CRM tier. Paid hubs vary by plan, seats and contacts. |
| Time to first campaign | 14 days or less | Depends on your hubs, data and onboarding. |
Where HubSpot leads today
An honest comparison names the other tool's strengths.
- 01
A mature, widely used CRM
HubSpot is a standard CRM for many sales and marketing teams, with detailed records, reporting and permissions.
- 02
A large app marketplace
Hundreds of integrations connect HubSpot to the rest of a company’s tools.
- 03
Training and community
HubSpot Academy and a large partner network make it easy to find help and trained staff.
When to choose each
Choose Olympus when
- You're short on people, not software
- Clients pay for finished campaigns, not seats
- You want copy, creative, funnels and ads in one place
- Your team should approve work, not produce all of it
Choose HubSpot when
- Your sales team runs its whole process in a CRM
- You already have staff to build and run campaigns
- You need a large integration marketplace
- Service and support live alongside marketing
Questions
- Is Olympus a HubSpot alternative?
- For marketing work, yes. Olympus includes a CRM and inbox, and adds agents for research, copy, creative, funnels and media buying.
- Can I move my contacts and deals from HubSpot?
- Export contacts and deals as CSV and import them into Connect. We help with the move during onboarding.
- How does pricing compare?
- HubSpot pricing depends on the hubs, seats and contacts you choose. Olympus replaces the tools and freelancers you'd add around a CRM, so compare against your whole stack, not one subscription.
- Can I use both?
- Yes. Some teams keep HubSpot as their system of record and use Olympus to produce and launch campaigns.
Built for growth. Ready today
Launch your first campaign this week. Agents do the work, your team keeps control, and your pipeline grows.