Changelog

New features, improvements, and launches across Olympus, newest first.

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2026

Oct 2, 2026

Knowledge, Codex, and brand rules

Olympus now writes everything from one brand brief. Knowledge is organized around what's yours, the Codex is 16 answers you approve, and every generator checks its copy against your brand rules.

Knowledge, sorted by what it's for

Knowledge now has four areas: This is us, References, Successful ads, and Exclusions. Paste a YouTube video, a website, or a Facebook or Instagram ad link and Olympus reads it in. Every ad you add is broken down into its hook, copy, call to action, format, and angle.

A Codex you approve, answer by answer

The Brand Codex is now 16 answers covering your position, your customer, and your story, with a chat beside it. Refreshes, onboarding drafts, and chat suggestions wait in a review list until you accept them, and locked answers can't change. Stories can be marked public, private context, ask first, or never public.

Every generator checks your brand rules

Write, Image Studio, presentations, broadcasts, funnel AI, and the agent all write from one brand brief, then check the result against your banned words, phrases, and anti-patterns. Automated emails and texts that get flagged wait for you instead of sending.

New

  • Turn on Deep search for your next agent message to search your Knowledge more thoroughly. You'll see what it costs before it runs.
  • Each brand now has a Voice Profile built from your approved Codex answers and your own Knowledge, shown above the voice dials.
  • Choose how the agent talks back to you in Personalization: how direct it is, how much it pushes back, how many options it gives, and when it asks questions.
  • Advertising Intelligence cards now show a Likely winner badge for ads that have run 60, 90, or 120+ days, and any ad can go to Knowledge as an example or one to avoid.
  • Paste writing you don't like into Exclusions and Olympus suggests brand rules from it.

Improvements

  • The agent now checks your Knowledge before it answers, and the sources it used appear under the reply.
  • Knowledge search now matches exact names and phrases as well as meaning, so product terms and proper nouns turn up reliably.
  • Image Studio and AI video now draw on your visual brief, and Image Studio preselects style references from Knowledge.
  • Banned words moved to Knowledge brand rules, and the Voice page shows them read-only.
  • You can now create a product straight from the service picker.
  • The help docs now cover every setting and workspace integration, and a new Labs section explains beta skills like Wireframe.

Bug fixes

  • Fixed brand refresh results not reaching your Inbox.
  • Fixed font settings being lost in the brand design editor.
  • Fixed the sidebar not showing the active workspace name.
  • Fixed typed messages getting stuck behind a pending agent interview.
  • Fixed Codex attachments and approval choices being dropped in agent chat.
  • Restored Codex version history and fixed links to individual answers.
  • Voice previews now explain what went wrong when they fail.
  • Fixed links to a form section not scrolling to it.

Oct 1, 2026

Calendar invitations, Ro.am, and webhooks

Bookings now send real calendar invitations, Ro.am joins the meeting locations, and Olympus can send CRM and booking events to the tools you already use.

New

  • Guests now receive a real calendar invitation they can accept or decline, and reschedules and cancellations update it in their calendar app.
  • Ro.am is now a meeting location alongside Zoom and Google Meet. Each booking gets its own Ro.am link, which moves when the booking is rescheduled and closes when it's cancelled.
  • Each calendar can now send bookers to your own thank-you page after they book, including from embedded calendars.
  • New outbound webhooks send contact, opportunity, form, and booking events to your own tools. Set them up under Integrations in Settings, add secret headers, and choose events per calendar.
  • Bulk delete contacts and opportunities from the Connect selection bar. Deleted records wait in Archive for 30 days and can be restored, and a contact who books, fills out a form, or pays comes back automatically.
  • Add labels to contacts and filter by them in Connect, the same way you label opportunities.

Improvements

  • GoHighLevel imports now bring over calendars, bookings, products, forms, and surveys as editable drafts, and you can connect with OAuth or a Private Integration Token.
  • You'll get an Inbox notification when a GoHighLevel import finishes, with a review of what came over.
  • Calendars now show whether they're ready to take bookings, and imported calendar settings use the calendar's own timezone.
  • Headings across the app now use our new display typeface, Season Serif.

Bug fixes

  • Fixed new contacts with a phone number failing to save.
  • Fixed integration settings failing to save in some workspaces.
  • Fixed GoHighLevel import status showing for the wrong workspace, and stopped imports now finish cleanly.
  • Fixed signing in to Olympus from OpenAI's Codex app.
  • Fixed some images not rendering in agent replies.

Sep 29, 2026

Broadcasts and GoHighLevel import

Send one-off emails to any segment of your contacts from Connect, and bring an existing GoHighLevel account into Olympus.

New

  • New Broadcasts in Connect: write a one-off email to any segment of your contacts, send yourself a test, run a final review, then schedule it or slide to send.
  • The broadcast editor includes slash commands, AI writing, starter templates, and a segment builder for choosing exactly who receives it.
  • The AI agent can build a segment, draft and review a broadcast, send a test, schedule it, and cancel one that's already sending.
  • Import an existing GoHighLevel account into Connect, including contacts, pipelines, opportunities, tasks, notes, appointments, companies, and message history. Imports run in the background and can be resumed or run again.
  • Select text in an agent reply and press Explain. Documents opened from chat also get Improve, Shorten, Tone, and Grammar, with Keep, Discard, or Retry.

Improvements

  • The Dashboard now includes imported GoHighLevel leads, bookings, and revenue, with GoHighLevel as its own channel filter.
  • Agent ad-copy drafts now open as one card per ad set, with drafts as tabs and Approve, Reject, and Add visuals in the editor toolbar.
  • The agent composer keeps your project selected across turns, with the project switcher and model picker together at the top.
  • The Reply STOP opt-out line now goes only on SMS and RCS messages.

Bug fixes

  • Fixed large imported websites failing to load in the editor.
  • Fixed published funnel pages sometimes showing an older version after an edit.
  • Fixed forms that couldn't be published when nothing had changed since the last draft.
  • Write now recovers when a claim is rejected instead of failing the draft, and it keeps your brief.
  • Integration connection errors now return you to Settings with a message instead of a raw error page.
  • Fixed a crash in agent chat while a reply was streaming in.

Sep 25, 2026

Agent live view and account controls

The AI agent now shows its work in real time, and you can close your account cleanly when you no longer need it.

New

  • The AI agent now shows a live screen card when it's driving a browser on your behalf, so you can watch what it's doing.
  • You can offer to start fresh or close your account entirely when deleting your last workspace.
  • Added support for external calendar embeds with proper link tracking.

Improvements

  • Tool actions in agent chat now show compact before/after previews when the agent edits your content, starting with funnel copy.
  • Agent responses now stream in more smoothly with less visual jitter.
  • Rewrote agent permission modes in plain language so it's clearer what you're approving.
  • Tightened up the agent chat composer and thread layout.

Bug fixes

  • Fixed account-closure ordering so it can't leave a workspace half-deleted.
  • Fixed customers with no workspace being incorrectly routed to the signup page.
  • Fixed calendar list not showing every calendar in the organization.
  • Fixed pasted brand website links not counting as a source during a brand refresh.
  • Generation runs now recover automatically from mid-run failures instead of leaving content half-finished.
  • Fixed reliability issues with media downloads and knowledge-source processing.

Sep 22, 2026

Voice Profile and Launch Plan

Added tools to keep AI-written copy on-brand and compliant, plus a guided product-launch planner.

New

  • New Voice Profile tool reviews your brand's approved language and flags banned words or claims before copy goes out.
  • New Launch Plan workspace helps you plan and schedule a product launch, including generated launch emails.
  • Added a free marketing assessment tool prospects can complete online, with an emailed report.
  • New ad archetype library gives Write more proven ad structures to draw from when generating ad copy.

Improvements

  • Agent chat now shows a live status update while it's thinking through a request instead of a blank pause.
  • Agent now tells you roughly how long each thinking/effort level usually takes before you pick one.

Bug fixes

  • Fixed several funnel page-connection and email-delivery edge cases surfaced during review.

Sep 18, 2026

Media library, site import, and A/B tests

Redesigned the media library, added the ability to import an existing website, and shipped built-in funnel A/B testing.

New

  • Redesigned Media library with folders, drag-and-drop upload, tagging, and document previews.
  • You can now import an existing website into Olympus and edit it visually, with AI-assisted content edits.
  • New built-in A/B testing for funnels, run variants, track results, and promote a winner without leaving Olympus.
  • Added training-call recording sync (Zoom, Fathom, Notion) so call insights feed into brand knowledge.
  • Competitor research now includes a deeper evidence view with alternatives, buyer profiles, and content trends per competitor.
  • Added a Funnel Recon report that shows how competitors' ad campaigns lead into their landing pages.
  • Added Obsidian as a Knowledge source, including vault search.

Improvements

  • Knowledge sources (Google Drive, Dropbox, Notion, OneDrive, Box, GitHub) now show clear source attribution wherever they're cited.
  • Reporting settings are now available directly from preferences.
  • Tracking settings simplified to UTM-only for clarity.
  • Market research now pulls evidence from Perplexity, X search via xAI, and automated web collectors.
  • Meta ad launch failures now show clearer, more specific error messages.

Bug fixes

  • Fixed several funnel-test and site-import review edge cases (uploads, retries, duplicate submissions).

Sep 15, 2026

CRM import and calling integrations

Added CRM data import/sync and native calling integrations so leads and calls flow into Olympus automatically.

New

  • Import and sync contacts, deals, and pipeline stages from your CRM, with review before anything is applied.
  • Connected calling platforms (Aloware, Kixie, PhoneBurner) so calls and voicemails now log automatically as activity.
  • Added iMessage and FaceTime support in Connect conversations.
  • Added the ability to mark past meetings as no-show directly from a contact record.

Improvements

  • CRM imports now preserve custom fields, currencies, and deal history instead of flattening them.
  • Automation triggers now fire correctly when a CRM stage is changed manually.
  • AI generation now honors your workspace's model settings in every module.

Bug fixes

  • Fixed Meta sign-in dropping alongside existing connected accounts.
  • Fixed a booking widget issue that could lose the visitor's identity partway through.
  • Fixed agent chat responses not being copyable as rich text.

Sep 11, 2026

AI Market Research

Think now runs a full market study for you. Tell it who you want to sell to and what you need to decide, and it collects evidence across buyers, competitors, and content, then writes a report where every claim links back to its source.

Start from the decision you need to make

Pick a goal (who to sell to first, who you are up against, what to say, or what to charge) and scope it to a local market, a national one, or the US, Canada, UK, or Australia. Setup fits on one canvas.

Evidence you can check

Research runs in parallel branches for buyers, alternatives, competitors, and content, and you can watch each one move from Planned to Done. The finished report opens with an action summary, then covers buyers, the market, content and creators, and the exact language your buyers use.

Editions, not one-off reports

Every run publishes a numbered edition, and research refreshes on a schedule. Switch editions from the report header to see how the market moved. If a branch comes back thin, the report is marked Published with gaps instead of papering over it.

New

  • Write can now generate pre-sale and pre-call phone scripts end to end.
  • Call confirmation pages can now include belief-building and conversion-bridge video slots.

Improvements

  • The Olympus agent can read your research findings and act on them directly.
  • Research now includes offer readiness checks against the competitive landscape.
  • Outbound email now runs through a more isolated, reliable delivery pipeline with better bounce and suppression handling.

Bug fixes

  • Financial modeling, product creation, and social insights now show a clear error instead of failing silently.

Sep 9, 2026

A new way to get started

Shipped a completely redesigned signup and onboarding flow from account creation through payment.

New

  • New guided onboarding: profile and workspace setup, a short company Q&A with an identity review step, plan selection, a signed service agreement, payment, and a welcome screen for new customers.
  • Existing customers creating an additional workspace now go through the same streamlined flow.
  • Added an email unsubscribe and notification-preferences page.
  • Added a support/help chat with ticket tracking.
  • Site imports now produce a compatibility report and handle localized content, so you know what transferred cleanly.
  • Added a dual-provider Image Studio with a curated photography catalog for on-brand image generation.
  • Added a still-to-reel video engine that turns still images into short video reels.
  • Added a tool that drafts a full Offer Doc directly from your brand's website.
  • The onboarding wizard can now prefill itself from a scan of your website.

Improvements

  • If you leave in the middle of signing the service agreement and come back, your selected plan and billing term are preserved.
  • Billing checkout now includes a clearer decline-recovery flow and printable receipts.
  • Imported site pages now support named match variables and an inline element inspector so you can fine-tune what was imported.
  • Message-match overlays for custom homepages are now versioned, so ad-to-page personalization stays consistent across edits.
  • Image generation now defaults to a faster model, with a separate model used for precision edits.
  • Brand refresh jobs now read your website once per refresh instead of re-fetching it for every target, making refreshes faster.

Bug fixes

  • Fixed sign-in codes and account deletion.
  • Fixed signed agreement PDFs losing drawn signatures.

Sep 3, 2026

Olympus in Claude and ChatGPT, plus CRM, video, and payments

Connect Olympus to Claude, ChatGPT, and Grok, and bring the rest of your stack inside: a CRM workspace, a video editor, ads intelligence, social publishing, texting, and payment processors.

New

  • Added a CRM workspace with company records, custom fields, and a guided import/migration tool for bringing contacts in from another CRM.
  • Launched Create > Videos: upload or pick library clips, edit them in a built-in multi-clip editor, auto-generate a rough cut, and publish straight to Buffer or a campaign.
  • Added an Ads Intelligence workspace to research competitor ads, save them to a vault, and get AI deep-dive breakdowns.
  • Added a Social Studio for drafting and publishing posts, plus a social insights dashboard connecting Facebook, Instagram, TikTok, and YouTube.
  • Added Messages: a two-way texting inbox with managed phone numbers, consent and quiet-hours controls, and optional iMessage support.
  • Added direct payment processor connections (Stripe, PayPal, Paddle, and others) so purchases and revenue sync into Olympus automatically.
  • Added Google Ads and YouTube campaign launch, including Search and Demand Gen ad creation, budget controls, and performance sync.
  • Added a CMO Report: an automated performance summary emailed on a schedule with a simple or advanced view.
  • Custom-page imports now automatically get the Olympus tracking runtime injected when served live.
  • Funnel pages now enforce adaptive privacy and consent policies based on the visitor's location.
  • Added Seedance 2.5 video generation.
  • Added ChatGPT as a paid ad launch channel.

Improvements

  • Product Intelligence now runs on a real knowledge base with quality checks instead of a placeholder, giving more grounded answers in the Offer Doc and Product Map.
  • Olympus is now discoverable as a remote connector so tools like Claude, ChatGPT, and Grok can connect to it directly.
  • Added a Figma import that turns designs into ready-to-use funnel pages.
  • Added GitHub sync so a connected repo can auto-rebuild a funnel page on every push.
  • A/B test attribution is now unified across native and embedded calendar bookings, so winner selection accounts for every booking channel.

Bug fixes

  • Fixed the agent repeating "Olympus is thinking" instead of showing what each step actually did.
  • Fixed onboarding getting stuck and losing progress past a later step in setup.
  • Strengthened workspace isolation across dashboards and reports.

Aug 27, 2026

Signed webhooks, Presentations, and Close sync

Automations can now start from external webhooks, the AI agent can draft ad copy and images from a quick brief, and Olympus adds two-way Close CRM sync and a Presentations studio.

New

  • Automations can now be triggered by a signed webhook from an external tool, with a one-click curl snippet and the ability to rotate or revoke the signing key.
  • Added bidirectional sync with Close CRM so contacts and activity stay in sync in both directions.
  • Added a Presentations area to build, present, and continuously screen-record a slide deck without restarting the recording between slides.
  • The in-app AI agent can now draft ad copy and generate images together from a short brief, without needing an offer or a finished ad copy first.
  • Funnels now include industry-specific legal page sections generated automatically.
  • AI-generated meeting notes now sync into CRM opportunity records automatically.

Improvements

  • Services and Products no longer get silently attached to a Project when created, they default to unassigned unless a project is explicitly chosen, with clearer project search and reassignment.
  • Added workspace industry setup so onboarding and generated content can be tailored to a business's industry.
  • Connected-app settings now show and manage MCP connections in one place.

Bug fixes

  • Fixed duplicate and inconsistent Close CRM attribution records.

Aug 14, 2026

Funnel builder, rebuilt

The advanced funnel builder is now one workspace with direct element selection, multi-device preview, and an exact preview of what will publish.

New

  • Overhauled the advanced funnel builder into one workspace with direct element selection, multi-device preview, and an exact preview of what will publish.
  • Added the ability to ask the in-app AI to make scoped edits directly inside the funnel builder without bypassing review or publishing.
  • Added document upload with automatic knowledge extraction for products and services.
  • The AI agent can now transcribe voice attachments in chat.

Improvements

  • Workspace search is now near-instant.
  • Unlocked the remaining integrations in the connections catalog.
  • Added breadcrumb navigation across nested workspaces.
  • Copy generation across Write now automatically applies your brand's Voice Profile.

Bug fixes

  • Fixed funnel editing being read-only for some workspaces.
  • Hardened sign-in cookies and public form handling.
  • Fixed incomplete products and services being lost instead of saved as drafts.

Aug 8, 2026

Olympus Actions and workspace search

A major feature wave shipped together: recommended Actions, org-wide search, project workspaces, and the new CRM.

New

  • Launched Olympus Actions, a homepage feed of recommended next steps the platform can carry out automatically.
  • Added org-wide search covering every module with filters, previews, and keyboard navigation.
  • Added project workspaces with task boards, timelines, and a shared activity feed.
  • Launched the CRM opportunity record workspace with notes, tasks, files, and linked meetings.
  • Added a redesigned dashboard with draggable KPI cards.

Improvements

  • Redesigned all funnel page sections with a lighter, more consistent look.
  • Added automatic detection and merging of duplicate CRM contacts.
  • Improved visit-tracking and attribution accuracy across funnel pages.
  • Copy generation now writes an entire batch in parallel instead of one piece at a time, making Write noticeably faster.

Bug fixes

  • Fixed several CRM and inbox display and notification bugs surfaced during rollout.
  • Ad destination URLs are now validated before launch.

Jul 31, 2026

CRM pipeline board

A new sortable CRM pipeline board arrived alongside a more reliable transactional email system and funnel builder upgrades.

New

  • Added a CRM opportunities board with sortable pipeline stages, filters, and bulk actions.
  • Added an org-wide CRM activity feed with date grouping and search.
  • Added a blank funnel creation flow and the ability to unpublish a live funnel.
  • Added snapshot creation and restore for funnel builds.
  • Rebuilt outbound transactional email (invites, receipts, notifications) on a more reliable delivery system.

Improvements

  • Added a team members directory with a cleaner list view.
  • Improved the funnel builder's inline text and image editor.
  • Added automatic repair of broken Google Search ad assets.

Bug fixes

  • Fixed invited team members being sent through the wrong onboarding path.
  • Fixed sidebar and chat composer layout glitches.

Jul 15, 2026

The agent in every module, plus Connect CRM

Extended the AI agent to work directly inside every major module and launched Connect, a built-in CRM with pipeline tracking.

New

  • The AI agent can now work directly inside Build, Forms, Calendars, Leads, Automations, Integrations, and Drive (launch and campaigns).
  • Launched Connect, a built-in CRM with a pipeline board, contacts table, and deal stages synced to your account.
  • Added a redesigned tracking-link library with more accurate campaign attribution.
  • Added file attachments in AI agent chat, including PDFs, spreadsheets, images, and Google Docs.
  • Added a command palette for quickly navigating the app from the keyboard.
  • Moved ads, nurture, scripts, and pages into one unified content editor with in-place editing and readability review.
  • Added a public status dashboard showing live API and platform health.
  • Nurture campaign imports can now extract and reconstruct a full email/SMS sequence from an uploaded document, with review before it's saved.

Improvements

  • The AI agent now remembers campaign context across chats instead of re-asking the same questions.
  • Reworked Gmail, HubSpot, Slack, and Notion integration setup with a simpler connection flow.
  • Redesigned the performance dashboard with clearer charts and an activity heatmap.
  • Attribution tracking now captures first-touch data for more accurate funnel-to-conversion tracking.
  • Sharpened section design and motion across funnel pages.
  • Outbound automation emails are now sanitized before sending, reducing formatting and security issues.
  • Image generation now runs on a durable, queued engine so large batches finish reliably.

Bug fixes

  • Fixed duplicate ad set creation and a fallback error when creating new ad sets.
  • Fixed attribution tracking so conversions reconcile correctly with Hyros.
  • Fixed nurture sequence deletion to properly check for linked automations first.

Jul 8, 2026

Settings, security, and billing redesign

Redesigned Settings, notifications, and billing, and added passwordless login with MFA.

New

  • Redesigned Settings with dedicated Security, Appearance, and Personalization pages.
  • Replaced the notifications panel with an overlay drawer that groups related alerts together.
  • Added passwordless login and multi-factor authentication (MFA) as sign-in options.
  • Added a redesigned Billing page with invoices, plan comparison, usage meters, and a payment method view.
  • Added a Usage page showing AI video, AI agent, and Build/Drive plan usage.
  • The AI agent can now schedule recurring tasks and offers a catalog of ready-made workflow templates.
  • Added a fast, synchronous voice-preview endpoint so you can hear your Voice Profile applied instantly.

Improvements

  • Polished the sidebar with collapsible sections and faster access to chats and pinned projects.
  • The AI agent gained a knowledge base extraction pipeline and can now work with Write, Offers, and Create Images.
  • Added an automatic fallback AI provider, so generation degrades gracefully instead of failing outright.
  • Copy generation no longer counts against your usage quota.
  • VSL generation now counts as a single usage event instead of billing per slide.

Bug fixes

  • Fixed Archive actions so deleting funnels, ads, scripts, and nurture sequences now safely archives instead of permanently deleting them.
  • Fixed several agent chat composer and calendar update bugs.

Jul 24, 2026

Voice notes and a unified inbox

Agent chat gained audio attachments and a unified inbox, with several reliability fixes.

New

  • Agent chat can now accept audio attachments and voice notes, transcribing them automatically.
  • Added a unified activity inbox replacing the old notifications drawer.
  • Message-match variant overlays now go through a publish gate, so ad-matched page variants can't go live until approved.

Improvements

  • Smoother chat scrolling while the agent is responding.
  • Clearer formatting for agent questions and answers.

Bug fixes

  • Fixed the drive launch wizard failing during verification.
  • Fixed agent chat getting stuck while loading.
  • Fixed VSL video fetch errors and a notifications display issue.

Jun 30, 2026

A new Home

Added a redesigned Home dashboard with an activity feed and expanded what the AI agent can do.

New

  • Added a new Home dashboard with a command-center view of funnel performance, traffic sources, and recent activity.
  • Added an activity feed on Home where you can approve or decline pending AI agent actions.
  • The AI agent can now generate avatars and purchase reasons, refresh your brand codex, and work with brand voice settings.
  • Unlocked the Vault and Knowledge Base areas in the Library and consolidated media into one shared folder.

Improvements

  • Refreshed app typography and added a light/dark theme toggle with smoother motion throughout the UI.
  • VSL rendering and regeneration failures now surface clear error messages instead of failing silently.
  • Switched the default interface font to Hedvig Letters Sans, with Inter still available as an option.

Bug fixes

  • Tightened how Zoom call data is handled so it never appears on public pages.

Jun 11, 2026

Meet the Olympus agent

Introduced an AI agent inside Olympus that can research, draft, and take actions across your campaigns with your approval.

New

  • Added an AI agent that can research your account, draft assets, and ask for your approval before making changes.
  • The agent can now handle campaign performance splits, ad account validation, funnel selection, and VSL reviews.
  • Added a learning loop so the agent improves its suggestions based on past approvals and edits.
  • Added one-click password setup during account activation.
  • Added support for per-page tracking tags.
  • Quiz outcome pages now show a fixed compliance disclaimer.

Improvements

  • Hardened approval checks so sensitive actions, like sending messages or changing tracking, require explicit confirmation.

Bug fixes

  • Fixed dark-mode display issues in the account menu, notifications, and onboarding wizard.

Jun 1, 2026

Projects

Group offers, funnels, and campaigns under one project, and every funnel section now follows the same spacing and copy rules.

New

  • Added Projects for grouping offers, funnels, and campaigns under one workspace.
  • Redesigned the forms builder with a collapsible element panel and new templates.
  • Added webinar replay resources with an upload and edit flow.
  • Added paragraph and rating question types to forms.
  • Added event-funnel automation templates and built-in legal page support.
  • The form builder can now AI-generate an entire quiz.
  • Confirmation pages can now interpolate personalized message tokens, and lead identity now carries across funnel steps.
  • Public forms now support paragraph and rating fields, and auto-detect the visitor's timezone.
  • Webinar recordings now support chapters and a dedicated resource-links section.

Improvements

  • Standardized heading size, padding, and section styling across all funnels.
  • Applied dynamic, funnel-type-aware copy rules for more relevant generated content.
  • Carried lead identity across multi-step funnel flows.

May 21, 2026

16 new funnel types

Upgraded the in-app AI agent into a chat interface and added 16 new funnel types, including quiz and webinar funnels.

New

  • Upgraded the in-app AI agent with a chat interface.
  • Added 16 new funnel types, including quiz, event, and webinar funnels.
  • Added AI-scored quiz outcomes.
  • Added event and webinar scheduling with seat limits and calendar export.
  • Replaced AI-estimated campaign launch timing with deterministic, accurate timing.
  • Added real-time status updates while importing existing campaigns.
  • Added per-pixel event configuration for more granular tracking.
  • Added server-side Conversions API event forwarding so ad platforms get purchase and lead events directly.

Improvements

  • Redesigned the Drive launch wizard with currency-aware budget gating.
  • Restructured nurture sequences for clearer journey stages.
  • UTM tracking moved from cookies to URL parameters for more reliable attribution.

Bug fixes

  • Fixed campaign and launch UI issues.
  • Fixed activation failures for imported and duplicated ad sets.

May 7, 2026

Automations, rebuilt

Rebuilt the automations engine with a visual canvas and run history, and added per-organization email/SMS sending.

New

  • Rebuilt the automations engine with a visual canvas, run history, and observability.
  • Added cancellation, retry, and audit logging for automation runs.
  • Added automation templates to start from.
  • Added your own Resend/Twilio sender configuration for email and SMS.
  • Added host-attributed actions and owner notification emails for bookings.
  • Added a lead-drawer link to the public booking page.
  • Booking flows now persist funnel form submissions and can require a form before an external calendar embed.
  • Funnel pages can now show dynamic ad copy matched to the incoming ad.
  • Forms can now redirect to a custom URL after a successful submission.
  • Added a shared, theme-aware calendar embed widget for funnel pages.
  • Automations can now dispatch real SMS messages via Twilio, with per-organization sending numbers.

Improvements

  • Deduplicated leads across repeat form submissions and bookings.
  • Required a verified custom domain before sending platform email.
  • Added timezone-aware scheduling for automation messages.
  • Funnel text now uses breakpoint-based font sizing for cleaner scaling across devices.
  • In-person calendar bookings now support free-form location details.
  • Automated emails and texts now send through your own connected Resend and Twilio accounts instead of a shared sender.
  • Image generation now automatically retries and falls back to another model if a request fails.

Bug fixes

  • Fixed automation email sender defaults and preview text.
  • Fixed reschedule/cancel actions being available on the wrong records.
  • Fixed Microsoft Clarity tracking script being blocked on funnel pages.
  • Calendar embeds are now sanitized for safer script embedding.

Apr 22, 2026

Forms, calendars, and inline AI editing

Added custom forms and calendar booking blocks to funnels, plus AI inline editing directly on the funnel canvas.

New

  • Added custom forms and calendar embeds as funnel building blocks.
  • Added a standalone public form page and embeddable widget.
  • Added a kanban/pipeline view for leads with a date-range filter.
  • Added converted/not-converted outcome tracking for bookings.
  • Added AI inline editing, click any image or text on the funnel canvas to regenerate it.
  • Added the same inline AI editing to VSL slides.
  • Added batch image editing with multi-select.
  • New funnels now start with content-aware icon packs already applied.
  • Added image testimonials and a bulk testimonial picker to the funnel builder.

Improvements

  • Redesigned the advanced funnel editor as a full-bleed canvas.
  • Added multi-breakpoint preview for checking mobile/tablet/desktop layouts at once.
  • Funnel pages now self-host fonts for faster, more reliable loading.
  • The footer phone number label is now editable.

Bug fixes

  • Fixed lead-drawer and dropdown label wrapping issues.
  • Fixed embed flicker and theme mismatches on forms and calendars.

Apr 10, 2026

AI image editing and funnel themes

Added AI-guided image editing and rolled out granular role-based permissions across VSL, Library, and Offers.

New

  • Added AI image editing with a reference image instead of typing a prompt.
  • Added 8 new funnel visual themes.
  • Added password-protected vault access in the Library.
  • Added an ad-copy length selector for Facebook/Instagram campaigns.
  • Added a curated icon picker for the funnel builder.
  • Launched the Write FAQs module across four trust categories.
  • Added an icon picker with a curated icon library to the funnel builder.
  • You can now drag to reorder list items in the funnel builder.
  • Added 8 new funnel page themes with Olympus texture assets.
  • Landing pages now support ad-to-page message matching via URL overrides.

Improvements

  • Added drag-to-reorder for list items in the funnel builder.
  • Restructured the Library page layout.

Bug fixes

  • Fixed GoHighLevel booking embeds and preserved GHL integrations through edits.

Mar 30, 2026

Sentiment-driven ad copy and activity log

Ad copy now adapts to how each customer avatar feels about the problem, and a new activity log shows every change to your account and campaigns.

New

  • Added sentiment-driven ad copy generation tailored to each customer avatar.
  • Added an audit log so admins can see a full history of account and campaign changes.
  • Added automatic avatar and purchase-reason generation when creating a new offer.
  • Added inline ad-creative generation directly from ad copy.
  • Added plan-based limits on AI-generated images.
  • Offer sections with nested line items can now be added to funnel blueprints.

Improvements

  • Extended sentiment-aware generation to scripts and nurture email sequences.
  • Grouped ad-copy variations by audience angle for easier review.

Bug fixes

  • Fixed ad-copy content extraction when fields were empty.

Mar 19, 2026

Library and Knowledge Base

Launched the Library as a full media and knowledge management system with tagging, cross-org sharing, and audit history.

New

  • Launched the Library with file tagging, upload, and project linking.
  • Added a Knowledge Base page with file rename and audit trail.
  • Added cross-organization library sharing with permission controls.
  • Added the ability to select ad-copy media directly from the Library.
  • Added a button to re-verify a custom domain.

Improvements

  • Moved the Voice page under Write for easier access.
  • Migrated brand media into the new Library system.

Bug fixes

  • Fixed sidebar overflow issues.
  • Fixed the Library checklist not updating when a funnel type changes.

Mar 13, 2026

VSL editor and custom video player

Added a custom VSL presentation editor, on-demand brand video playback, and a redesigned video player for funnels.

New

  • Added a custom video sales letter (VSL) presentation editor with slide management.
  • Added on-demand video playback on the brand media page.
  • Added a custom video player with popups for funnels.
  • Added a demo mode that auto-fills placeholder media for previews.
  • Added a theme picker for VSL creation.
  • Added the ability to duplicate an entire funnel.

Improvements

  • Improved retrieval accuracy for AI-generated copy grounded in your brand data.
  • Optimized media loading with lazy loading and auto-generated thumbnails.
  • Added Gemini as an image-generation model option.
  • Optimized media loading on funnel pages for faster load times.

Bug fixes

  • Fixed a memory leak related to video and image previews.
  • Fixed several video-preload and playback issues.

Feb 27, 2026

Library, Split Testing, and Diagnostics

A big release: the Library for brand and campaign media, Split Testing, Diagnostics, cloud storage, and proactive account monitoring.

New

  • Added an early in-app AI agent.
  • Intelligence V2, with deeper analysis.
  • Launched the Library for organizing brand and campaign media.
  • Added Split Testing for comparing funnel and ad variations.
  • Added Diagnostics for surfacing account health issues.
  • Added cloud storage for brand and campaign assets.
  • Added proactive account monitoring that surfaces issues before they become problems.
  • Added the ability to duplicate offers.
  • Added exit-intent popups for funnel pages.

Improvements

  • Standardized empty states and button styles across the app.
  • Improved email preview accuracy.
  • Sped up critical pipelines by running steps in parallel.

Bug fixes

  • Fixed dark-mode display mismatches on the design preview.
  • Fixed several custom-domain and funnel-proxy issues.
  • Fixed merge-tag handling in emails.

Feb 13, 2026

Automation engine and campaign import

Launched a visual automation engine with branching logic, plus the ability to search and import existing Meta campaigns.

New

  • Launched a new automation engine with retry logic, wait-until-event steps, and conditional branches.
  • Added the ability to search and import your existing Meta campaigns.
  • Added manual ad-copy creation.
  • Connected custom domains directly to the funnel builder.

Improvements

  • Replaced campaign-budget optimization with ad-set-level budget control for more predictable spend.
  • Added a collapsible sidebar for more workspace room.
  • Sorted campaigns by status.

Bug fixes

  • Fixed notification click routing for VSL generation.
  • Fixed media and iframe issues in the funnel builder editing flow.

Feb 4, 2026

Funnel builder and AI VSLs

Launched the new funnel builder along with AI-generated video sales letters and integrated forms.

New

  • Launched the funnel builder for assembling custom funnels from scratch.
  • Added AI-generated and editable video sales letter (VSL) slides.
  • Connected forms directly into the funnel editor.

Improvements

  • Improved the funnel-building flow based on early feedback.
  • Added structured build-forms for collecting brand input.

Bug fixes

  • Fixed layout issues in the funnel builder.
  • Fixed a queue bug affecting VSL generation.
  • Made founder-story page copy editable.

Jan 23, 2026

AI image generation and team permissions

Launched AI image generation and rolled out role-based permissions across every module.

New

  • Launched AI image generation for creatives, with iteration and multiple image types.
  • Added the ability to download your brand codex.
  • Added role-based permissions and access controls across brand, offers, think, write, build, drive, measure, and integrations.
  • Added plan-based limits for copy, storage, team members, and generated images.

Improvements

  • Restricted image generation according to your subscription plan.
  • Improved organization and team-member limit handling.

Bug fixes

  • Fixed media-modal issues.
  • Fixed a video-embed display bug.
  • Applied general security hardening across API routes.

Jan 9, 2026

Andromeda-ready campaigns

Adopted Meta's newer Andromeda ad-delivery algorithm across campaigns and improved website scraping reliability.

New

  • Adopted Meta's Andromeda algorithm for campaign structure and automatic scaling.
  • Added the ability to generate multiple ad headline/copy combinations automatically.
  • Added enhanced website scraping with a fallback engine for bot-protected sites.

Improvements

  • Optimized Meta API calls with caching and backoff to reduce rate-limit errors.
  • Improved insights and conversion-calculation accuracy.

Bug fixes

  • Fixed an interest-caching issue in the Launch module.
  • Fixed budget and audience-selection issues in Andromeda scaling.
  • Fixed campaign caching bugs.
  • Fixed a form-clearing issue after inactivity.

2025

Dec 31, 2025

Smarter Autopilot decisions

Expanded Autopilot's AI decision engine with new campaign-optimization decision types and a funnel-misalignment preview.

New

  • Added new AI-driven decision types to Autopilot, including a creative-deficit decision and a funnel-misalignment preview.
  • Added deep-analysis capability that runs in the background to surface optimization opportunities.
  • Added latitude/longitude location targeting to campaign launches.
  • Added Meta Pixel ID integration for conversion tracking.

Improvements

  • Standardized the back button across all pages.
  • Improved campaign settings for better optimization.
  • Updated conversion-event calculations.

Bug fixes

  • Fixed ad-creative parsing issues.
  • Fixed scheduler timing bugs.
  • Added a fallback so Meta Pixel creation still works if the primary path fails.
  • Removed a misapplied broad-audience default.

Dec 23, 2025

Campaign insights and thumbnails

Added video thumbnails for brand media, deeper campaign status tracking, and Meta ad performance improvements.

New

  • Added video thumbnails for brand media, with editing directly in the upload modal.
  • Added full status tracking and an audit trail for every campaign action.

Improvements

  • Improved Meta (Facebook/Instagram) ad consistency, faster insights, and support for switching Facebook pages.

Dec 19, 2025

Autopilot and Scale Mode

Introduced Autopilot for autonomous campaign management, then added a scale mode and clearer status summaries.

New

  • Launched Autopilot for autonomous, AI-driven campaign optimization.
  • Added a scale mode to switch a campaign into more aggressive optimization.
  • Added quick-glance Autopilot status summaries.

Improvements

  • Restructured the Autopilot interface for easier navigation.
  • Refreshed sidebar icon sizing and typography.

Dec 10, 2025

Ad-level insights and live campaign edits

Patched a critical security vulnerability and expanded campaign analytics with individual ad insights.

New

  • Added the ability to view performance insights for individual ads within a campaign.
  • Enhanced campaign analytics with more detailed performance metrics.
  • Allowed editing campaigns and ads after they've gone live.

Improvements

  • Improved integration connection handling and UI.
  • Added support for switching Facebook pages.

Bug fixes

  • Applied a security update to the app's server-rendering layer.

Dec 3, 2025

Launch campaigns with Drive

Overhauled the Drive module with full campaign lifecycle management and tracking-code integration.

New

  • Added full campaign lifecycle management: create, activate, pause, and monitor performance.
  • Added tracking-code management for Hyros and other analytics platforms.
  • Added launch progress tracking with live insights.
  • Completed the visual automation canvas.

Improvements

  • Restyled toast notifications with color-coded variants.

Nov 25, 2025

Calendar pages and ad writing

Finished the ad-writing workflow and added dynamic calendar booking pages.

New

  • Completed the ad-writing workflow with copy variations.
  • Added tracking codes and GoHighLevel steps to the funnel-building flow.
  • Added a dynamic banner, headline, and subheadline to calendar booking pages.

Bug fixes

  • Fixed issues with brand media and the launch experience.

Nov 12, 2025

Automation canvas

Launched a visual automation builder and improved creative queue management.

New

  • Launched a visual automation canvas for building marketing sequences.
  • Completed the automation email system.
  • Added the ability to add testimonial details while editing or uploading media.

Improvements

  • Redesigned the Drive launch page.
  • Improved queue management and creative step handling.

Bug fixes

  • Fixed brand codex auto-loading.

Nov 6, 2025

A new look, and AI that shows its reasoning

Overhauled the visual theme system with a new font family and added visible AI reasoning for content generation.

New

  • Added a favicon that adapts to your system's light/dark setting.
  • Added visible step-by-step AI reasoning for content generation.
  • Added the ability to invite team members via a shareable link.

Improvements

  • New header typeface across the app.
  • Added a mobile warning banner recommending desktop use.

Oct 29, 2025

Invoices and reliability fixes

Added an invoices section and fixed a broad set of bugs across intelligence, product, media, and build tools.

New

  • Added an invoices section with a table view and detail modal.
  • Added a FAQs tab under Write/Pages with full editing support.

Improvements

  • Replaced the payment-method icon with a theme-aware animated credit card.
  • Updated settings, admin, notifications, and nurture-workflow screens.

Bug fixes

  • Fixed a range of issues across the intelligence, products, and media tools.
  • Fixed UI issues in measure, write, and help sections.

Oct 23, 2025

Meta ads in Olympus and a new Settings

Added Meta ad creation tools, an onboarding theme-selection step, and a redesigned settings area.

New

  • Added the ability to create, activate, pause, and preview Meta ads directly in Olympus.
  • Added a theme-selection step to onboarding.

Improvements

  • Enhanced onboarding with a social-subscriptions step.
  • Simplified settings navigation by consolidating the integrations page.
  • Redesigned account information with modal-based editing and address autocomplete.
  • Renamed Write/Funnels to Write/Pages for clarity.

Bug fixes

  • Fixed global settings not initializing with defaults when rebuilding a funnel.

Oct 17, 2025

Meta Ads, connected

Launched full Meta (Facebook/Instagram) platform integration alongside a faster, AI-powered campaign-optimization backend.

New

  • Launched full Meta (Facebook/Instagram) integration with account connection and ad management.
  • Added an AI-powered campaign-optimization engine for the Launch module.

Improvements

  • Shipped a broad set of UI improvements across the platform.

Oct 12, 2025

Billing and AI help

Added a full billing system, an AI-powered help assistant, and gradient sliders for brand voice.

New

  • Added a billing system with Stripe-powered invoices and plan management.
  • Launched an AI-powered help assistant with contextual answers.

Improvements

  • Updated brand voice controls with gradient sliders for more intuitive tuning.
  • Standardized the look of the Products pages.
  • Cleaned up dozens of small UI inconsistencies and standardized shared components.

Bug fixes

  • Fixed a timestamp issue affecting the Think intelligence feature.

Oct 9, 2025

Light and dark mode

Added full light and dark mode support across the entire application.

New

  • Added complete light and dark mode support with theme-aware components throughout the app.

Oct 8, 2025

Model and creativity controls in Write

Added AI model and creativity selection to Write, refreshed the design system, and fixed a round of feedback and UI bugs.

New

  • Added AI model selection and creativity-level controls to every Write sub-module.
  • Added email verification for new signups.
  • Added content-variation generation with feedback.

Improvements

  • Refreshed the design system with a flatter look and consolidated sidebar.
  • Increased header sizing for more consistent typography.
  • Updated the confirmation-modal design.

Bug fixes

  • Fixed and improved the feedback-submission flow.

Sep 30, 2025

Knowledge sources

Olympus now grounds its writing in a curated set of frameworks, examples, and templates, so generated copy starts from what already works.

New

  • Added a library of knowledge sources (frameworks, examples, and templates) that ground AI-written copy.

Improvements

  • Updated headers to a lighter, more consistent typeface.

Sep 29, 2025

Brand Voice, search, and docs

Launched Brand Voice, added search across the app, and published in-app documentation.

New

  • Launched Brand Voice for defining a distinct communication style.
  • Added search across modules.
  • Added in-app documentation for every module.

Improvements

  • Added rotating loading screens during sign-in.
  • Refreshed typography and sidebar styling.
  • Restructured offer metadata for consistency.

Sep 18, 2025

Brand Codex refresh

Added a way to refresh brand codex data and cleaned up some UI rough edges.

New

  • Added a refresh action on the brand codex to reload the latest brand data.

Improvements

  • Renamed Downsells to Products for clarity.
  • Removed distracting focus borders globally.

Bug fixes

  • Fixed testimonial link handling.

Sep 16, 2025

Organizations, Google Ads, and Meta

Added animated organization switching, Google Ads and Meta connections, and in-funnel media embedding.

New

  • Added animated organization icons with full multi-organization switching and management.
  • Added the ability to embed media inside funnels and pages.
  • Connected Google Ads for running advertising campaigns.
  • Connected Meta (Facebook and Instagram) accounts.
  • Enabled editing funnel content, including name and email fields.

Sep 12, 2025

Light theme and asset checks

Launched a full light theme, an asset-verification step in Build, and admin tools for queue monitoring and impersonation.

New

  • Launched full light-theme support.
  • Added an asset-verification step to the Build workflow.
  • Added the ability to upload missing assets directly from brand media.
  • Added gradient support and inline content editing to funnels.

Improvements

  • Relabeled Write sub-modules for clarity.

Bug fixes

  • Fixed brand colors not persisting across theme switches.
  • Fixed an email-color display issue in the brand design preview.

Sep 5, 2025

Brand media

Added a progress bar and completion checklist to brand media, along with an upload-metadata modal.

New

  • Added a progress bar and completion checklist to brand media.
  • Added an upload modal with metadata fields for brand media.
  • Added color persistence across theme changes.

Bug fixes

  • Fixed the website-scraping step not skipping when no website is set.
  • Fixed the time display in build funnel.

Sep 2, 2025

Brand design preview

Improved brand design uploads and page performance, plus a round of security and bug fixes.

New

  • Added a live preview for brand design changes.
  • Added offer-document uploads.
  • Improved build-domain management.

Improvements

  • Added new icons to help and integrations sections.
  • Reduced database calls for faster page loads.
  • Improved API authentication security.

Bug fixes

  • Fixed a custom-domain field not saving correctly.
  • Fixed the email-template UI.
  • Fixed a proxy-address configuration issue.
  • Fixed organization switching and brand data fetching.

Aug 25, 2025

Custom domains and brand documents

Added custom domain support for funnels and the ability to upload brand documents for AI analysis.

New

  • Added custom domain support with a management screen.
  • Added brand document uploads for AI analysis.

Improvements

  • Improved general build reliability.

Bug fixes

  • Fixed a brand-migration issue.

Aug 20, 2025

Multiple organizations and gradients

Added support for managing multiple organizations, gradient customization for brand design, and website rescraping.

New

  • Added support for switching between multiple organizations.
  • Added gradient backgrounds with per-color angle controls for brand design.
  • Added website rescraping with notifications when it completes.

Improvements

  • Converted funnel creation into a guided step-by-step form.

Aug 12, 2025

GoHighLevel integration

Added full GoHighLevel CRM integration and a products feature for brand management.

New

  • Connected GoHighLevel CRM with secure sign-in.
  • Added a Products feature for managing brand offerings.
  • Added a health-status indicator for the funnel builder.

Jul 29, 2025

Team invites and product catalog

Added team invitations, a brand product catalog, and admin user management.

New

  • Added team invitations with email-based sign-up.
  • Added a product catalog for brands.
  • Added support for managing multiple organizations per user.
  • Added guided onboarding for invited team members.

Jul 17, 2025

Build and downloadable reports

Launched the funnel-building module and added downloadable Persona and Intelligence reports.

New

  • Launched the Build module for creating marketing funnels.
  • Connected the Write module to funnel building.
  • Added support for new video content types.
  • Added PDF/Word report downloads for Persona and Intelligence.

Improvements

  • Standardized tooltips for a more consistent experience.

Jul 1, 2025

Think and personas

Launched real-time notifications, dashboard charts, and AI-powered market intelligence with personas.

New

  • Launched real-time notifications.
  • Added charts to the dashboard.
  • Added custom avatar support.
  • Launched the persona analysis page with detailed customer profiles.
  • Launched the Think module for AI market intelligence.
  • Added brand design with logo upload and photo management.

Improvements

  • Standardized search across modules.
  • Added an animated status indicator for the AI agent.

Jun 11, 2025

Olympus launches

Launched the Olympus platform with brand and offer management, authentication, and guided onboarding.

New

  • Launched Brand Codex for managing comprehensive brand information.
  • Launched the Offers module for creating, editing, and saving offers.
  • Added secure authentication with automatic session refresh.
  • Added a guided onboarding flow for new users.
  • Added a floating widget to help new users get started.

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